How a Facebook Group (Not Real Estate) Exploded His Business
Description
Can a simple Facebook group for dads generate more real estate leads than cold calling? In this episode of The Real Estate Agent Playbook, John Michael Perez breaks down exactly how he built a 3,600+ member local community that fuels his business—and how you can do the same without ever being "salesy."
If you are tired of the grind and burnout, we also reveal the "2-Hour Protocol," a streamlined daily routine designed to help you generate consistent business in just a fraction of the time. This is the blueprint for sustainable 66 real estate lead generation through authentic relationships.
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👇 WHAT WE COVER IN THIS EPISODE:
- The "Community First" Strategy: How John Michael turned a need for personal connection into a massive referral engine (The Dad's Group).
- The CARE Method: Why "Cultivating Authentic Relationships Every Day" beats aggressive sales tactics every time.
- The 2-Hour Protocol: A specific, repeatable daily schedule for 54 new real estate agents to stay productive and avoid the "busy work" trap.
- Events That Convert: How to host events that position you as the local authority (even if you're new).
- Authenticity vs. AI: Why emotional intelligence is your biggest competitive advantage in the 2025 market.
Connect with John Michael Perez
Instagram: @johnmichaelperez
#realestateagent #leadgeneration #realestatecoaching #wolfpack #exprealty
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Jeremy Kane is a licensed Realtor® in Littleton, Colorado with EXP Realty and a member of the Wolf Pack Organization. The opinions shared on this show represent the opinions and values of Jeremy Kane and do not necessarily represent the opinions and values of EXP Realty or the Wolf Pack Organization. The opinions and ideas shared in this podcast do no guarantee or promise any results of success to the listener.




