In this episode, the hosts dissect a $17.5M electrolyte powder Amazon FBA brand with 86% margins and 20K subscribers—debating whether it’s a goldmine or a marketing death spiral in disguise.

Business Listing – https://quietlight.com/listings/16065383/

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The team breaks down a high-flying $17.5 million revenue, $2.5 million SDE electrolyte supplement business listed on Quiet Light. The company pivoted from motivational water bottles to consumable electrolyte powders in 2021, riding the hydration craze straight to 65% YoY growth. But despite 86% gross margins and 20,000+ Amazon Subscribe & Save customers, the hosts raise red flags.

Key Highlights:
- $17.5M revenue, $2.5M SDE, 86% gross margins
- 99% of revenue from Amazon, ~20,000 active Subscribe & Save users
- Pivoted from motivational water bottles to consumables in 2021
- Faces high CAC, thin net margin (~15%) despite massive top-line
- Hosts warn: DTC/shopify expansion is not a “free” growth lever—may backfire on Amazon rankings

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