How a small town music festival exploded into Country Thunder
Update: 2025-07-09
Description
We're putting up new episodes every two weeks as we settle into the summer! Today, a curated pick from Saskatchewan that has deep Calgary ties. Every July, more than 20,000 people move into Craven, Saskatchewan for the Country Thunder music festival. The same one that comes here in August. Owner Troy Vollhoffer reveals how he turned the small town event into an international company that brings in millions of dollars every year.
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