How and Why to Raise Your Prices as a Doctor or Health Coach
Description
In this episode, I'm breaking down why you don't need a "good" reason to raise your prices and how to do it without guilt. Whether you're running a cash-based medical practice, a virtual clinic, or offering health coaching, pricing is one of the most powerful tools you have to shape your business and serve better.
I share my personal experiences raising prices over time, the mindset shifts that helped me do it, and how to handle the fear of losing clients. It's about growth, confidence, and helping your best clients get the best outcomes.
If you've been undercharging because you feel bad, or you're unsure how to communicate a price increase, this episode is for you.
Take my online course to start your own cash-based virtual practice:
https://www.digitalnomadphysician.com/courses/
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https://www.digitalnomadphysician.com/coaching/
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Check out the YouTube channel:
https://www.youtube.com/c/DigitalNomadPhysician
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0:00 – Intro: Why pricing matters
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1:10 – The guilt doctors feel about charging more
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2:00 – Why patients get better outcomes when they pay more
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3:15 – My personal pricing evolution
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5:00 – How to announce a price increase
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6:30 – When NOT to raise your prices



