How brands should build a marketing data strategy -- John Velcamp // Capgemini
Update: 2023-12-08
Description
John Velcamp, Identity and Data Strategy Lead at Capgemini, delves into creating a competitive advantage with strategic data identity. As third-party cookies go away, and data privacy restrictions increase, this presents major implications for brands. However, onsite, first-party data is an untapped source of value as it is data owned by brands that respects privacy regulations, and that’s where CDPs become useful. Today, John discusses how brands should build a marketing data strategy.
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