How design thinking drives innovation

Update: 2023-06-23

Description

PepsiCo design chief Mauro Porcini talks about the role of humanity and authenticity in driving innovation.

Innovation requires commitment. In this episode of The Committed Innovator podcast, McKinsey innovation expert Erik Roth talks with PepsiCo senior vice president and chief design officer Mauro Porcini about how design thinking can help create that commitment and free people to innovate.

Mauro's recently published book, The Human Side of Innovation: The Power of People in Love with People describes the power of design to drive sustainable and inclusive growth by unleashing people’s natural innovative tendencies.

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How design thinking drives innovation

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How design thinking drives innovation

McKinsey Innovation

How design thinking drives innovation