DiscoverDaybreakHow designers are going from backrooms to boardrooms at companies
How designers are going from backrooms to boardrooms at companies

How designers are going from backrooms to boardrooms at companies

Update: 2025-01-29
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A new generation of designers is on the rise. These designers are expected to be  a lot more than just “one trick ponies”. The new-age ‘Designer X’ is expected to bring  a little bit of everything to the table. They understand the basics of sustainability, how their designs would impact things like climate change and culture. And they would also generally know a little bit of coding too. 

And that is because the whole perception of design has shifted. Just last month, IIT Delhi announced a new certificate course in design thinking. It quoted multiple reports explaining why aspirants should take it. One of them was a 2023 Deloitte report that said companies that integrated design thinking in their innovation process brought new products to market 50 per cent faster than others and saw 2.5 X more revenue growth.

The latest batch of design generalists are the products of a new era of design education that has been sweeping through India’s universities. As of now, about a dozen have started their own design schools. Some of these universities are leaning into the industry’s demand for a well-rounded designer.

But now that more universities have entered the picture and generalist designers are becoming a dime a dozen, landing good jobs is going to get tougher as the job market matures. 

Tune in.

*This episode was previously published on November 4, 2024


Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

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How designers are going from backrooms to boardrooms at companies

How designers are going from backrooms to boardrooms at companies

The Ken

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