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👉Introduction:
In this episode, we have Vedant Modi, CRO of Vedant Fashions Limited. This company owns Twamev, Manthan, Mebaz and Manyavar-Mohe, Vedant Fashions Limited, was founded in Kolkata in 2002 by Ravi Modi. If you are deeply interested in Brand building, in-store Experience, and the Fashion Industry, this is a must-watch for you!

00:00 - Trailer
01:10 - Introduction
04:00 - Manyavar is bigger than Zara and H&M combined?
8.10 - Strategies to keep deadstock below 3%?
13:45 - Defining products using data points
15:33 - Ganesh’s in-store experience
17:55 - Scaling stores using pincode wise data
21:35 - What data points help you maintain 3% deadstock?
26:35 - Training fashion advisors/ Door-to-door Training?
29:34 - How to start a Manyavar franchise?
33:21 - How does Manyavar choose a prime store location?
36:32 - Do you buy or lease the Manyavar stores?
40:22 - Vedant’s Childhood and and Personal Life
50:50 - How was Manyavar built as a brand in such a large unorganized market ?
53:34 - How to manage working capital ?
56:58 - How did Manyavar manage such a quick and massive growth ?
1:00 :1 - Why did Manyavar succeed when others could not ?
1:05:28 - Is there a SAAS data product for small retail stores available today ?
1:05:43 - Why do family run businesses fail to scale to a high level ?
1:11:25 - At what point of profit should a company bring in external auditor like KPMG ?
1:14:30 - Manayvar’s marketing strategy
1:18:30 - Why does Manyavar advertise in theatres?
1:20:06 - How does Manyavar gather insights without research firms?
1:23:24 - Lessons learnt from Pulse’s marketing research
1:27:30 - Different research stages in building a marketing strategy
1:30:53 - How advertising and marketing affects Manyavar's sales?
1:32:45 - Decoding the trend of celebrities marrying after featuring in Manyavar ads
1:34:15 - Why did Manyavar start as a men’s wear brand?
1:36:42 - Breakdown of Manyavar's product range by price and category
1:39:44 - How does Manyavar manage to have 90-95% Free Cash Flow?
1:41:25 - How does it feel to be the son of a billionaire?
1:42:57 - Do you ever feel like your achievements came more easily than expected?
1:45:13 - Do you ever feel the pressure of achieving more?
1:46:35 - How is Mr Ravi Modi as a Boss?
1:47:00 - What are IPO road shows?
1:49:40 - What are the questions investors ask at the roadshow?
1:51:14 - How did you feel when the IPO came out?
1:53:05 - What are the three most important attributes of Mr Ravi Modi?
1:55:40 - Summary


Our Best Indian Business Case Studies:
1. Asian paints - https://youtu.be/jGT6ob8hV6M
2. Amul - https://youtu.be/nnwqtZiYMxQ
3. Haldiram - https://youtu.be/Z7P-t_yc8gE
4. Lijjat Papad - https://youtu.be/EdpoEmifW7M



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