How do we trade creativity?
Update: 2020-10-30
Description
Did you know that 15 years ago, streaming made up 0% of global music revenue? Now, it makes up more than half! Technology is changing the way music is made and sold: the physical trade in creative goods is giving way to digital. So how are artists – who build businesses around their passions – adapting in a world where their songs live online, on platforms they don’t own? How are they making money... and protecting their work?
To help us understand how artists are adapting their business models to keep doing what they love while generating revenue, we have with us today Chaka Nyathando aka Pompi, a multi-award-winning artist and founder of entertainment company Atmosphere Nation from Zambia.
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