DiscoverThis is MoneyballHow do you sell a sports team? As Leicester Tigers hunt for a buyer, we look at what happens behind the scenes when a club is up for grabs
How do you sell a sports team? As Leicester Tigers hunt for a buyer, we look at what happens behind the scenes when a club is up for grabs

How do you sell a sports team? As Leicester Tigers hunt for a buyer, we look at what happens behind the scenes when a club is up for grabs

Update: 2019-07-01
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There are plenty of sports fans who wish a wealthy buyer would come in and help change its fortunes – but equally, there are many who have seen their club turned upside down by an owner.


What happens when a club is bought and sold? Broadcaster Georgie Frost and assistant editor Lee Boyce take a look, with help from industry insider and sports law consultant Darren Bailey.


With the 'Manchester United of rugby' – Leicester Tigers – now available for £60million, what's behind the valuation, how is a buyer found and vetted, and how does the Gallagher Premiership become the best in the world?


That's what we ask Tigers chief executive Simon Cohen, after the club finished 11th last season and looks for new investment in a league currently dominated by Saracens.


Is it harder to value rugby clubs, should fans be worried and how does the game attract a bigger, global, audience? And would Leicester represent a good investment?
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How do you sell a sports team? As Leicester Tigers hunt for a buyer, we look at what happens behind the scenes when a club is up for grabs

How do you sell a sports team? As Leicester Tigers hunt for a buyer, we look at what happens behind the scenes when a club is up for grabs

This is Moneyball