Regular followers of the Business of Adventure will know how much importance we put on having a clear positioning strategy (knowing what you want to be famous for, and making this the driver of your decision making). In this podcast interview with climbing coach Esther Foster, we hear how her positioning has evolved, her belief in focus, and the value that’s driven in her business.

She also talks about her passions and values, and how that’s helped her find strategic direction, working with women and under-represented groups in her sport.

Plus there’s advice on outsourcing and pricing, and we discuss the value in being open to learning from others, as well as what the outdoor industry needs to do to evolve sustainably.

If you know people who’d be interested in this podcast, let them know about it now!

And if you’re not already a subscriber, why not sign up?

And if you’d like to know more about Esther and positioning strategy, check out these blog posts and links:

https://www.estherfoster.co.uk/

https://www.facebook.com/estherfosterclimbing

https://www.instagram.com/esther_foster/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit adventurecollective.substack.com