After the first mini episode on the value of Ingredient Branding, we are back with our host, Tomas Vucurevic, and his guests, who share how their companies and brands are navigating the green transition and shifting towards a more sustainable and regenerative future.

Subscribe, like, and share HeroInside to help others get more value for their innovation.

Listen to the full episodes:

🔸⁠Giulio Bonazzi (Aquafil): How ECONYL® became fashion’s favorite eco-friendly material⁠
🔸Noel Hall (Bast Fibre Technologies): Addressing the preferred materials gap with Sero™ - the first regenerative Ingredient Brand

🔸⁠Ulrika Björk (Polygiene): From antimicrobial tech to mindful living⁠

🔸⁠Angeline Elfström, Johannes Bogren (Södra): OnceMore® - Reimagining Textile Waste as a NextGen Material⁠
🔸Achim Löffler (W. L. Gore & Associates): GORE-TEX - The iconic Ingredient Brand’s journey to responsible performance: part 1, part 2

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TIMESTAMPS

• 0:00:38 - Giulio Bonazzi, Aquafil SpA, Econyl

• 0:01:45 - Noel Hall, Bast Fibre Technologies

• 0:03:29 - Ulrika Björk, Polygene

• 0:04:07 - Angeline Elfström and Johannes Bogren, OnceMore from Södra

• 0:05:09 - Achim Löffler, W. L. Gore & Associates

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Stay Connected

For queries or collaboration opportunities, reach out at podcast@braindery.com. Explore our resources and join the conversation on the BRAIND website and The BRAINDERY for ongoing learning in Ingredient Branding.

• ⁠LinkedIn⁠


• ⁠BRAIND website⁠


• ⁠What is Ingredient Branding⁠


• ⁠The BRAINDERY website⁠

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About the Host: Tomas Vucurevic is the Founder and Managing Director of BRAIND® and one of the leading global experts in Ingredient Branding. Tomas has over 40,000 hours of experience as a global Ingredient Branding expert. Half of his career was as Global Brand Manager for Gore-Tex. The other half was as the Founder and Managing Director of BRAIND, a brand strategy consultancy focused exclusively on Ingredient Branding. He has guided more than 70 projects helping companies to get more value out of their innovations by transforming from the ZERO position as a supplier into the HERO position as an Ingredient Brand that consumers seek.

Follow Tomas ⁠on LinkedIn⁠.