How marketers can use POC marketing bridge gap for HCPs, boost health equity
Description
Reporter Heerea Rikhraj sits down with Andrew Schultz, president of PatientPoint Precision, and David Paragamian, CEO of Health Monitor Network, to discuss how marketers can optimize POC marketing to bridge the gap between new knowledge information for HCPs and health equity considerations for patients.
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Music: “Deep Reflection” by DP and Triple Scoop Music.
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