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How much would you pay? Measuring the value of a clean environment

How much would you pay? Measuring the value of a clean environment

Update: 2025-08-25
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How much would you pay to swim in a clean lake? How much to take a breath of fresh, clean air? To fish in a pristine stream? You may not ever think about that, but there is somebody who does -- a lot.

On this episode, meet the professor who’s working to understand the economic value of a clean environment.

Host: Amy Barrilleaux

Guest: Dan Phaneuf, Professor, Agricultural and Applied Economics, Unversity of Wisconsin

Resources for You: 

Clean Wisconsin: Fighting for Clean Water

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How much would you pay? Measuring the value of a clean environment

How much would you pay? Measuring the value of a clean environment

Clean Wisconsin