How prepared are you for a crisis? I have led the communications response to plane crashes, terrorist attacks, bankruptcies, riots and wars. Yet every time a crisis hits, I still get a sinking feeling in my stomach and a taste of adrenaline in my mouth. However prepared you think you are, you know that this is the moment when communication matters most and your skills are going to be tested to the limit.

In this episode, I explore five steps for an off-the-shelf crisis plan.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit simonbaugh.substack.com