Ever wonder what makes a story truly unforgettable? How do the best storytellers capture your attention and never let go? In this episode, marketing guru, entrepreneur, advisor, and bestselling author David Meerman Scott joins Matt for a riveting conversation on how storytelling is the backbone of successful marketing. David doesn’t hold back as he shares how the pandemic and a transformative 26-day hike helped him hit pause, reflect on his career, and redefine his approach to marketing. Learn about the surprise success of his book Marketing the Moon, as it became adapted into the blockbuster film Fly Me to the Moon nearly 10 years after it was written. Uncover the timeless marketing lessons hidden in the Apollo Lunar Program as David shares the perfect blend of science and art that makes stories resonate. Dig into David’s book Fanocracy, showing how companies can create vibrant communities of passionate fans. Finally, understand the implications of generative AI on storytelling and its role in modern marketing. For anyone looking to captivate an audience, David Meerman Scott is the storyteller you want to learn from!