DiscoverThe Biased Brain PodcastHow the IKEA Effect Influences Business and Consumer Behavior
How the IKEA Effect Influences Business and Consumer Behavior

How the IKEA Effect Influences Business and Consumer Behavior

Update: 2025-09-25
Share

Description

Discover how the IKEA Effect shapes customer attachment and business strategy by tapping into human cognition and biases in decision making.
Comments 
loading
In Channel
loading
00:00
00:00
1.0x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

How the IKEA Effect Influences Business and Consumer Behavior

How the IKEA Effect Influences Business and Consumer Behavior