In this episode of the Duct Tape Marketing Podcast, I interviewed Nick Bennett, a pioneering expert in B2B influencer marketing who's reshaping how companies approach digital marketing strategies. As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing, Bennett reveals the transformative power of authentic creator partnerships in today's competitive business landscape.

The conversation uncovers a critical shift in B2B marketing: moving from traditional, corporate-driven approaches to a more human-centric, creator-powered strategy that drives real business results. Bennett's insights demonstrate how the right creators can become powerful catalysts for brand awareness, lead generation, and revenue growth.

Today we discussed:

• [01:02 ] Who is Nick Bennett?


• [01:40 ] Defining Influencer Marketing in B2B vs B2C


• [03:51 ] Best Practices for B2B Marketing and Influencer Integration


• [06:48 ] Challenges and Misconceptions in B2B Influencer Marketing


• [08:48 ] Successful Product Launch with Influencer Program


• [11:34 ] Effectiveness and Authenticity in Influencer Partnerships


• [15:23 ] Navigating Global Influencer Marketing


• [18:47 ] Niche Focus and Controversial Content for Engagement

More About Nick Bennett

• Nick Bennett's website - http://www.tackgtm.com
  


• Connect with Nick Bennett on LinkedIn: https://www.linkedin.com/in/nickbennett1/
  

Rate, Review, & Follow

If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

👉 Get Your Free Prompts: https://dtm.world/freeprompts

This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter

TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com