How to Be in a Category of One with Ann Carden
Description
Feeling like your business is getting lost in the crowd? In this episode, I’m joined by business growth consultant Ann Carden to talk about expert positioning: what it is, why it matters, and how it can change the way clients see your value.
We unpack the difference between branding and positioning, and how showing up with clarity and authority helps you stand out without shouting louder or lowering your prices. Ann shares simple but powerful mindset shifts to help you become the go-to in your space, so that your ideal clients see you as the obvious choice.
If you’ve been competing on price or struggling to explain what makes you different, this episode will give you a new lens to approach your marketing and messaging.
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- Show Notes
- Apply to be featured on My Weekly Marketing!
- Take the Marketing Clarity Quiz and get instant insights on your marketing strategy.
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