Most deals don’t die to competitors – they die to “good enough.”

In this episode of The Podcast for Sales Managers, I sit down with Jen Allen-Knuth, one of the most respected voices in B2B sales, to tackle the real enemy of progress: buyers choosing to do nothing.

Jen shares her journey from account management to new-logo sales and how she learned to turn passive prospects into active buyers. Together, we unpack the psychology behind stalled deals, why empathy beats persuasion, and how to reframe every conversation around the Cost of Inaction (COI), without coming across as pushy.