In this episode, Tyler reveals why you're always playing a losing game when you're trying to chase or outrun the algorithm. The better marketing strategy would be to use your web content to help the algorithm achieve its objectives. Today, we explain the economics of attention, the three challenges to capturing attention, the formula for relevant content, and much more.

Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.