Join us as we sit down with Ameet Kallarackal, the visionary CEO and co-founder of Glammatic, who reveals the secrets to dominating your digital presence. Ameet shares compelling insights showing that a whopping 72% of potential clients search for salons and spas on Google first, making it imperative to rank high in search results. He unpacks the pitfalls of relying solely on platforms like Facebook and Instagram and underscores the necessity of maintaining a robust and credible online image.

In this episode, Ameet walks us through practical strategies for setting your salon/spa apart through strong branding and team visibility. Ameet also dives into the tools and tips for maintaining an active and engaging online presence, ensuring your brand remains top of mind for both loyal and new customers.

Learn more about Glammatic: www.glammatic.com

Conversation highlights:
1:51   Why it's important for your business to have a strong online presence
4:34   Where most businesses go wrong with their online presence
6:30   The mystery of Google's algorithm
9:05   Matching your online presence to your in-person client experience
10:40   Where to start with optimizing your online presence
14:24   How to simplify and automate your online marketing
17:03   How to stand out in people's email inbox
18:50   The time investment for maintaining your online presence
21:37   The ROI of a great online presence
23:20   The social media platforms you HAVE to be on as a beauty business
26:13   How Glammatic helps beauty businesses build their online presence
29:00   An exclusive offer from Glammatic for the Strategies Community

Watch the video version of this episode: https://youtu.be/ZOSFJPBm8CE

To learn more about how Strategies can help you create more profit, fun, and growth potential for you, your business, and your team, schedule a free 60-minute strategy session:

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The Beauty Business Strategies Podcast is designed to give salon, spa, medspa, barbershop, and lash studio owners, just like you, quick tips to make more money, inspire your team, and create world-class client experiences.