How to Build Brand Trust Through Authentic Storytelling
Description
In this episode of The brndBrief Podcast, Kelli Kelley sits down with Nikkia Adolphe, Co-Founder and Head of Strategy of BrandSavor Media + Marketing, a strategic marketing and communications consultancy focused on brand storytelling. This conversation explores successful brand reinvention strategies, the role of cultural relevance in storytelling, and the importance of maintaining consistent brand values.
Key points include:
đź“Ś Effective brand storytelling requires moving from transactional marketing to narrative-driven branding.
đź“Ś Successful brand reinvention requires building consistent narratives over time rather than waiting for major moments or crises.
đź“Ś PR and brand awareness require a long-term, "crockpot not microwave" approach, with earned media serving as the top of the funnel that must be supported by integrated marketing efforts and proper amplification across channels.
đź“Ś Brand success relies on the "trifecta" of sales, marketing, and communications working together cohesively.
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Guest Information
https://www.linkedin.com/company/brandsavorcommsÂ
United States
