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Struggling to “stay disciplined”? It’s not you – it’s your brain’s habit loop. In this episode, Zoë & Donaé break down the 4 steps – cue, craving, response, reward – how to make good habits effortless and bad ones inconvenient, and simple tactics like the 2-Minute Rule and temptation bundling.

What you’ll learn:

• The brain systems behind habits such as the basal ganglia and the prefrontal cortex, and why willpower isn’t enough

• How to design cues you can’t miss and how to make unhelpful cues invisible

• Temptation bundling: pair what you need with what you want to boost consistency

• The 2-Minute Rule to make starting automatic

• Why instant rewards beat delayed ones and how to build your own reward loop

• Real-life case study: fixing late-night scrolling to improve sleep and recovery

• Quick-fire: how long habits really take, missing a day, stacking multiple habits

Referenced research & resources:

• A Critical Review of Habit Learning and the Basal Ganglia — PMC Seger

https://pmc.ncbi.nlm.nih.gov/articles/PMC3163829/

• Holding the Hunger Games Hostage at the Gym Temptation Bundling — PMC Milkman et al.

https://pmc.ncbi.nlm.nih.gov/articles/PMC4381662/

• Teaching temptation bundling to boost exercise — Kirgios et al.

https://katherinemilkman.squarespace.com/s/teaching-temptation-bundling-to-boost-exercise.pdf

• Habit learning in hierarchical cortex-basal ganglia loops — Wiley / PubMed

https://onlinelibrary.wiley.com/doi/10.1111/ejn.14730

• How long does it really take to form a habit — Scientific American

https://www.scientificamerican.com/article/how-long-does-it-really-take-to-form-a-habit/

• How circuits for habits are formed within the basal ganglia — PNAS

https://www.pnas.org/doi/10.1073/pnas.242306812

⏰ Timeline:

00:00 Cold open – “Discipline” isn’t the problem

00:36 Hosts intro and why habits are more powerful than motivation

02:05 The autopilot loop running your day

03:58 The 4 steps: cue, craving, response, reward

06:40 Step 1 – Make cues obvious or invisible

09:15 Step 2 – Make cravings attractive with temptation bundling

13:00 Step 3 – Make responses easy with the 2-Minute Rule

16:45 Step 4 – Make rewards immediate and satisfying

20:55 Case study – Stop late-night scrolling for better sleep

25:15 Quick-fire Q1 – How long to build a habit

27:05 Quick-fire Q2 – Missed a workout, now what

29:00 Quick-fire Q3 – Can you build multiple habits at once

30:45 Your challenge and accountability

31:50 CTA and next episode options

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👇 Tell us in the comments which habit you’re redesigning this week!

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We always strive to share the most accurate information on a topic. However, this can be mixed with opinion and we maintain that all the views and opinions expressed in this video are just that.

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