How to Build Smarter EdTech Marketing Plans in a Changing Landscape
Update: 2025-04-24
Description
In this episode of All Things Marketing and Education, Elana Leoni sits down with Hallie Smith, a seasoned EdTech leader, former educator, and now fractional marketing advisor. Hallie brings her full-circle journey—from early EdTech roles to speech pathology in public schools, and back into EdTech—to unpack the evolving challenges and opportunities in education marketing today.
Together, Elana and Hallie explore:
- The surprising trajectory from EdTech to the classroom—and back again
- Why it's getting harder to market to educators, and what to do about it
- The crucial difference between marketing to educators and with them
- How AI and funding shifts are disrupting the EdTech landscape
- Common marketing mistakes EdTech companies make (and how to fix them)
- Tactical advice on crafting a marketing plan that actually aligns with your business goals
This episode is a must-listen for anyone trying to make meaningful, measurable impact in education—whether you’re new to the space or a seasoned pro.
🎧 Plus: Hallie’s refreshingly honest answer to what really helps her recharge in the face of industry burnout.
Here’s the rest of Hallie's show notes.
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