This week, we're joined by FMA Clients, Max Munro and Ruby Hunter, co-founders of Optimal Performance 24, who scaled their gym to £20K/month in just 12 months.

Max and Ruby share how they built a thriving community, charged premium prices with confidence, and created onboarding and retention systems that keep clients coming back. Their journey is proof that smart systems not just hustle drive real growth.

Key highlights of this episode include:

✅ The crucial decision that prevented their second site from failing.

✅ Why mentorship was their best first investment not equipment.

✅ The onboarding system that turns nervous prospects into confident clients.

✅ How premium pricing attracts committed members who stick around.

✅ The retention systems keeping their churn as low as 3%. 

 

Connect with Ruby: https://www.instagram.com/rubyhunter/

Connect with Max: https://www.instagram.com/maxmunro20/

 

If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/

 

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

 

Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/

 

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

 

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Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

Luke: https://www.instagram.com/lukebrobinson_/

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