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Rich Dad Radio Show: In-Your-Face Advice on Investing, Personal Finance, & Starting a BusinessHow to Build a 7-Figure Real Estate Business
Rich Dad Radio Show: In-Your-Face Advice on Investing, Personal Finance, & Starting a BusinessHow to Build a 7-Figure Real Estate Business
How to Build a 7-Figure Real Estate Business
Update: 2024-12-26
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👉 Get Your Free Copy of "How to Buy Your First Investment Property" - https://bit.ly/3PKhX4O
In this episode of the Rich Dad Real Estate Show, Serena Norris shares her inspiring journey from working as a graphic designer to becoming a successful real estate investor. Serena breaks down her transition into real estate, revealing the strategies that helped her find, fund, and flip properties while balancing a full-time job.
Whether you're just starting or looking to grow your portfolio, Serena’s story is packed with actionable insights, including:
In this episode of the Rich Dad Real Estate Show, Serena Norris shares her inspiring journey from working as a graphic designer to becoming a successful real estate investor. Serena breaks down her transition into real estate, revealing the strategies that helped her find, fund, and flip properties while balancing a full-time job.
Whether you're just starting or looking to grow your portfolio, Serena’s story is packed with actionable insights, including:
- How to Get Started in Real Estate: The first steps she took to dive into the market.
- Flipping Strategies That Work: Her process for turning properties into profit.
- Overcoming Challenges: How she managed risks and setbacks in her journey.
- Balancing a Side Hustle and Career: Tips for staying focused and motivated.
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Transcript
00:00:00
Welcome to the Rich Dad Real Estate show.
00:00:01
We're talking about the good news and bad news.
00:00:03
Real Estate hosted by yours truly, Jiren Sustard.
00:00:06
Guys, go down to the show notes and grab my free ebook, how to buy your first investment property.
00:00:11
It's going to walk you through all the steps because 2025 is going to be a huge year for real estate.
00:00:14
You need to know how to go capitalize and add assets to your portfolio so you can escape the rat race and achieve financial freedom through the greatest asset of all time real estate.
00:00:23
So today I am super excited to have our special guest Serena Norris on the show.
00:00:27
Serena has been investing for almost a decade now, maybe right out of decade.
00:00:32
She's been a part of thousands of flips.
00:00:35
Very involved in the limitless conference, which I know a lot of the listeners will be familiar with.
00:00:42
And I call you like the systems queen.
00:00:44
I don't know if you've branded yourself another name, but you are unbelievable at putting systems together so that organizations can operate more efficiently.
00:00:53
Serena, thanks for being on the show.
00:00:55
I'm super excited to chat with you.
00:00:57
Hey, Jiren, yeah, thanks for having me excited to be on the show.
00:01:00
All right, so I want to go back to real estate first because I want to talk about systems because I believe that that's super important.
00:01:08
Not only for people in a real estate business, but for any business in general, but how in the world did you find yourself into flipping thousands of houses,
00:01:18
almost like I don't want to say out of nowhere, but I feel like it wasn't on the radar and then all of a sudden, here you are, you guys are crushing so many deals all over the place.
00:01:28
Well, where do I start?
00:01:29
I mean, I definitely didn't come out of high school.
00:01:32
I'm in like, I want to do real estate, right?
00:01:35
There was always a journey to get here.
00:01:38
So I actually went to college for graphic design and marketing and I did that for a few years and loved most of it was pretty successful at it.
00:01:48
Had a pretty high level job with it.
00:01:50
But I just realized I got that feeling like most people feel where I wanted more control over my life.
00:01:56
I wanted more for it.
00:01:57
I wanted to be able to lead and I knew I didn't want to do freelance graphic design because I was just trading my time for money and I wanted to figure out how to leverage that and I didn't know what to do.
00:02:08
So I actually saved up enough money to quit my full-time job and then I moved to Hawaii for a little bit and was like a beach bomb and bartender and figured out and I actually someone handed me rich dad,
00:02:24
poor dad, to read and like a lot of people that are probably listening to this show, a light bulb went off in my head.
00:02:31
I mean, I was literally at the laundromat, drying my clothes and it all clicked into my head how much real estate has been a part of my life since I was little.
00:02:40
And that would be the vehicle that I could get to where I was going and the goals I wanted to achieve.
00:02:48
So at that point, I actually didn't know anyone in real estate at the time.
00:02:53
Even though my dad, my grandpa, my stepdad, they were all contractors but they are either out of the business or passed away and so and I didn't even know a realtor at that point.
00:03:05
So I was like, I guess I'll get my license online and see where that goes and at that point I kind of wanted to move back home to Washington, but homestick,
00:03:16
I'd been gone for six years and I moved back and within two days that is when I met my mentor at my cousin's wedding.
00:03:24
And so kind of the stars all aligned, I don't you know call it manifestation or what, but I was like gung how that I was going to flip houses, eventually I wanted to own rentals and kind of see where that would take me and I kind of put out in the universe and that person showed up and we ended up doing a bunch of deals together.
00:03:46
I mean, you know, I started office as assistant just making $15 an hour and then over the course of a decade, you know, moving up to just being completely sole operations for him and taking down all of the rehab,
00:04:01
analyzing deals, the systems and then we've moved on to so many other ventures from there too.
00:04:08
So it's definitely, you know, baby steps and stepping stones to get where are there?
00:04:13
Yeah.
00:04:15
Well, first off, I'm a little jealous.
00:04:17
You got to be a beach bum in Hawaii.
00:04:19
I mean, that I understand at the time you're ready for more after you read rich at poor dad, but, you know, being a bum in Hawaii sounds like a pretty good gig, at least for a short period of time.
00:04:29
I think we all need to go through those phases of life where we're like, you know what, we're relaxing, living the dream and then we need the good kick in the rear, which I think it's crazy to me how the book rich dad,
00:04:40
poor dad does that and I get the opportunity to interview people every single week and everybody's read it and everybody's been impacted significantly by it and I believe it does a lot of things,
00:04:52
but it just spells out very simply.
00:04:55
If you do this, you will get this.
00:04:57
Reduce liabilities, add assets, you know, start by businesses and you're going to have success over time and there's just enough people who are crazy enough to go and make it happen and they are proof that hey,
00:05:10
these principles work.
00:05:11
I think it's really neat too.
00:05:13
How you make this decision, you re-rich that poor dad and you make this decision, you know what, I want more from my life, I want to be in control and then all of a sudden you find somebody who's your mentor and allows you to get into the real estate game and really,
00:05:28
really learn it.
00:05:29
It's almost like when you buy a car, not really, this may be a terrible analogy, but forgive me, but you go and you buy like a red Ford F-150 within all the sudden, what do you start seeing on the road?
00:05:39
It's like, dude, I didn't realize everybody drives Ford F-150s, you know, red Ford F-150s.
00:05:45
The same thing's true when you decide something for your life, you're like, okay, I want to go and make this thing happen and you start telling people about it and you start making it known,
00:05:56
you start doing things that can lead you to be in situations where you're around people who are already where you want to go.
00:06:03
Now yours didn't happen organically at a meet-up, like you would think, you think you would have found your mentor at a real estate meet-up, but you were already out pursuing more for yourself.
00:06:13
When you do that, it's interesting, like you mentioned, how the stars kind of align and end up helping you get to where you want to go and then you guys, I mean, I know your story,
00:06:24
you absolutely crushed it from there.
00:06:25
Yeah, and I want to back up a little bit because a part of my story I didn't mention is, so when I had that opportunity where I'm meeting this this person that's like,
00:06:36
I flip houses right in front of me and I'd never met anyone that flip houses and all of a sudden two days after I moved back, they're out my cousins waiting in front of me, I had had that experience a couple years earlier where you have to just go out and get what you want.
00:06:49
Unfortunately, when I was 18, I had a, and 19, I had a few really close people that passed away in my life unexpectedly, and that was when things started taking a turn,
00:07:00
especially at a young age, where, you know, I went through a really hard time, but then it started going, I kind of looked at life and, I mean, this isn't, we have now created life of how it's supposed to be through our conditioning,
00:07:15
and what is expected of me and go to college and get this job, and I'm like, I just started kind of looking at things differently and started kind of, you know, taking a different perspective,
00:07:25
like a bigger picture perspective, and that is when I really started to, I would say, live, and because of these people that passed away, I really started living.
00:07:34
And so when I was 19, I started learning to play guitar.
00:07:39
I'd always wanted to, my mom was a musician, she grew up playing guitar and singing around me, she would do gigs, I'd go to her gigs, and I started learning guitar, and I was terrible, right?
00:07:49
And, you know, I love to sing, and I just looked at my best friend who was teaching me guitar, and I said, he's really great drummer, and I know that I can get there if I put enough effort in it.
00:08:00
We have a bunch of musical friends.
00:08:02
I'm going to start a country classic rock cover band, and he was looking at me like, it was absolutely crazy.
00:08:07
I was like, no, I'm going to do it, and I learned how to make, like, I learned four hours of material, convinced my friends to start this band with me, they were actually really good, way better than me.
00:08:18
I hired a vocal coach, and then we ended up playing all in the outskirts of LA, I was in LA at the time, for four years, all in the outskirts of LA, and we were doing it.
00:08:27
And as I'm up there, I'm like, sometimes I'd step back and be like, wait, I put this on, and that was really the first opportunity that I had, okay, I had a vision, I went and did it, it was hard, we'd bust her ass,
00:08:38
and so when I got presented with Tarle, Tarle Yarber, my mentor, right in front of me, and my cousin's wedding, it was like, this is another moment where you just have to take the opportunity,
00:08:50
and you need to grab it, and you hold it.
00:08:51
So actually, I didn't, you know, I played it cool, and like, didn't want to like, you know, bombard it with a bunch of questions right away, but I was like, in the back of my mind, I was like, okay, like, how do I like do this?
00:09:03
And by the end of the weekend, I just pretty much told him, hey, remember that thing that you're talking about, how you full pals is?
00:09:09
And he goes, yeah, and I was like, I'm gonna work for you, one can we meet next week.
00:09:13
And you just want to be like, and I got his business card, I reached out, and sure enough, we met at Starbucks the next week, and he didn't even know what to do.
00:09:26
He was like, I realize I'm really busy and I need an assistant, he was taking down like 25 deals at a time at that point, by himself as a state operator, with his own deals as well.
00:09:37
And it was chaos.
00:09:39
And then so it just jumped right in.
00:09:42
So, how can I get the serena to come up to me and be like, I'm gonna work for you.
00:09:48
We're gonna make this thing successful.
00:09:50
I mean, God, tall, tall hit the jackpot too, you know?
00:09:53
I mean, you guys absolutely crushed it.
00:09:55
That is basically, you know, one thing I've known you for a while now, I love your outlook on life.
00:10:00
And I don't know if I understood where it came from in losing so many people close to you at a young age, but I have always felt as though you have a unique perspective.
00:10:12
And I feel as though you've always done very good.
00:10:14
Maybe you would say you have it, I'm very good.
00:10:16
It's been a journey, but I feel like since I'm doing you do a good job of balance of, hey, you know, I gotta do this to get it done, but we're only here for a short period of time.
00:10:26
So I'm gonna live a little bit too.
00:10:28
And I think having that perspective is a very good thing.
00:10:32
Not only to enjoy life, we have to be able to enjoy life, or there's really no point of being here if we're gonna be miserable every day.
00:10:41
But also, I think having that perspective allows you to take risk.
00:10:46
Because I flirt the line of like being flippant when it comes to taking risk, especially with investments in doing deals.
00:10:55
When I was first starting real estate, and I mean, you may have been like this, maybe not, I was very nervous.
00:11:01
I was scared to do it.
00:11:02
There was a lot of fear.
00:11:03
And I think a lot of people feel that because it's, it could be a complex topic.
00:11:07
It can cost a lot of money.
00:11:09
You got a race capital, you use your own capital, you got to manage contractors, you got property managers, all this stuff.
00:11:15
And I was very, very nervous to get into the game.
00:11:17
And then I would just go back to that perspective of, you know what, yolo, almost, like you only live once, right?
00:11:25
And you don't want to be that flippant and make bad decisions.
00:11:28
But getting to the place of, wait, what's the worst thing that's gonna happen if I go and take this risk to make my life better?
00:11:34
I'm just gonna be back at where I am today.
00:11:37
You said it right then.
00:11:38
I mean, where fear goes on a spectrum, and I can go back into the fear spectrum real quick.
00:11:43
And then I remind myself, I'm like, I've done this so many times.
00:11:46
Like why are, you know, just because it's new faces or new town or whatever, I'm literally, I'm building my network here in L.A.s, right?
00:11:51
So I'm essentially kind of starting over in a bit.
00:11:53
I was like, I have so much experience right when I get back into it.
00:11:56
I'm like, okay, yeah, we're driving, right?
00:11:58
But that can, it can play tricks on us.
00:12:01
And, and so I, what you said there is like what the worst can happen, I remind myself of all that, all of that.
00:12:08
And when I was getting into and starting that this new career and real estate, I go, what's the worst that I happen?
00:12:14
I end up on my parents' couch, right?
00:12:16
I was like, okay, right?
00:12:17
I mean, like if that's the worst that could happen, and not everyone has the privilege of someone to fall back on, but going through that hardship in my life at the beginning, it's like, I've already seen like the worst of the worst of where of what life can torture you,
00:12:32
right?
00:12:32
I was like, if I, you know, fail, so what, right?
00:12:35
I just keep going.
00:12:37
I'll pivot, do something else.
00:12:38
And just so having that belief, that faith and digging into that, but also trusting yourself that you can figure out every step of the way.
00:12:46
And it's not this huge mountain you're climbing all at once and stepping over.
00:12:50
So we'll be right back with Serena Noors.
00:12:53
Welcome back to the Rich Dad Real Estate show with myself and Serena Noors.
00:12:58
So Serena, you met your mentor, Tarl, at a wedding two days after you moved back home, which is insane.
00:13:05
After you'd red rich step forward ad, you made the decision you're gonna invest in real estate.
00:13:08
He's like, I flip houses, you roll up me like, I'm working for you.
00:13:12
I want to flip houses.
00:13:13
When can we meet?
00:13:14
Y'all meet up, then you start doing the dang thing.
00:13:17
So you mentioned you started as his assistant.
00:13:20
Keep talking about what that looked like.
00:13:22
And then not only like the tactical what you did, but also like the importance of just you essentially forced yourself into a role to where you were immersed in the industry you wanted to be in and how important was that?
00:13:34
Yeah, absolutely.
00:13:35
So because I kind of forced myself into it, I was like, I know that I need to show up, right?
00:13:41
I don't want to just talk hot air and say, I'm gonna be here and then all of a sudden go, I don't know, that's not person I am anyways.
00:13:46
But he just started throwing all sorts of tasks at me, right?
00:13:50
So here's this person who has a ton of experience flipping houses and he's an operator for out of state and has some systems.
00:14:02
But a lot of time when you're in one man show and you're going, you're just going, going, going and a lot is in your head, right?
00:14:08
Your only team members are your contractors or realtors and they're like separate businesses.
00:14:13
And so right from the get go, I was like, this is absolute chaos.
00:14:17
We need to organize information, especially with probably about 20 active rehabs going on at that point.
00:14:24
So I just started figuring out ways to have centralized information for both of us.
00:14:30
I do often tasks for him drive the properties once a week to take a bunch of pictures for them.
00:14:37
I started designing stuff.
00:14:39
I mean, just wearing all sorts of hats in the business, analyzing deals for him, which I didn't even have my license yet.
00:14:46
So I was using Zillow and Zillow was not what it is today.
00:14:49
So, you know, getting really skilled at trying to figure it out.
00:14:53
And then really leaning into start building systems, right?
00:14:58
I mean, the first thing we made was a lock box code sheet because I was so tired of showing up at properties.
00:15:04
And the one that I'd written down in my journal wasn't it.
00:15:07
And I'm calling him and I wait an hour to firm to get me back.
00:15:09
I mean, those when we're talking about systems and processes, they're really simple.
00:15:15
What were what I'm talking about of like creating systems like a lock box code sheet that's we can both update online and then be able to reference.
00:15:24
And then we had the location to it.
00:15:26
Like systems process, I feel like people think, oh, like it's so hard, what, you know, they're thinking corporate and all of this and like the best systems and the ones that we've kept from day one are the simplest systems and processes and they work and that's why people follow them.
00:15:41
And so I just started building more and more and more of those.
00:15:45
And then learning as much as I could about construction.
00:15:48
So that way I could, you know, take it over and feel confident in doing my own.
00:15:53
Yeah, I think when I first hear the word to talk about systems real quick and they don't want to dive into it.
00:15:58
Hear the word systems like me, I get overwhelmed.
00:16:00
Like even to this day right now when I say that word, I'm like very overwhelmed.
00:16:04
But what I've seen from our team working with you directly.
00:16:07
And then just it evolving over time.
00:16:09
Is this essentially like exactly what you said?
00:16:12
It's what's in your head, put it on paper.
00:16:14
And so like it doesn't have to be a 20 page long professional looking or deal.
00:16:19
Like get a Google doc that may have five bullet points.
00:16:24
But for whatever that thing is, this is the thing you follow.
00:16:28
And then like you said, people aren't having a call all the time in text.
00:16:31
You're having a wait on folks because anything you're doing, especially as you get into more deals like you guys were doing when you got 20, 30, 40 of them going out of time, you're going to bottleneck if you don't.
00:16:42
And I think good investors are able to see that on the front end.
00:16:46
And they build that out early.
00:16:48
And so then it allows them to scale without running into those roadblocks.
00:16:53
And it just makes your life a lot easier.
00:16:55
I mean, I bet if we had Tarleau on here today, Tarleau would be like, bro, my brain was just spinning at all times trying to keep up with everything.
00:17:03
Like the the the entrepreneur does, right?
00:17:06
And life got easier.
00:17:07
If you just it's funny, the entrepreneur doesn't want to take time to do what they need to do from systems.
00:17:13
Oh, that's the least of time, but they waste more time by not doing it.
00:17:16
It would only take them like two or three days.
00:17:18
And they could be done, you know, they really.
00:17:21
Yeah, absolutely.
00:17:22
I mean, he would call me to be like, just run through the list.
00:17:24
And I'd run through all the properties, just to remind him of priorities.
00:17:27
And that is when I was like, I can't be that person.
00:17:31
Like you have to look at it.
00:17:32
And so luckily for us where we were such a dynamic was that was that he was at that point out there actually, you know, doing the action.
00:17:42
And I was in the back organizing the information and then getting information.
00:17:47
And that's when I learned, okay, we have two people, one is building that system.
00:17:53
And then we added a third person, Nate.
00:17:55
And then that broke our systems again.
00:17:57
And then we're like, okay, now we need to make them better because when you start adding more people, you see where the system's only worked for for the lesser people.
00:18:06
And then so refining over time.
00:18:08
And that's been the biggest thing of working with clients who are getting starting the flipping game or they've done dozens of deals, but they're like,
00:18:19
I'm at the point where I'm risking burnout, right?
00:18:22
I need to start systemizing.
00:18:23
I need to start treating this like a business.
00:18:25
I want to optimize and scale.
00:18:27
I want to 10x or I just want a better quality of life, like either one.
00:18:31
And the biggest thing is just they don't know how to collect the information and organize it.
00:18:37
And it's really that simple and taking that time.
00:18:39
And that's what working on your business is.
00:18:41
And flipping houses, it's a lot of information.
00:18:44
So setting your systems up, your business app where you can be proactive and less reactive.
00:18:51
We got to a place in 2017 where we hired a project manager.
00:18:57
And one of the realizations we had that he wasn't the right fit was because of he was so reactive.
00:19:04
And that's how he operated.
00:19:05
And really to be successful in this job, you have to be proactive.
00:19:09
And what I mean by that is is making sure you're planning the projects upfront before you just start moving on.
00:19:16
Like we learned the hard way where like, okay, we purchased property.
00:19:20
Okay, let's go demo that that.
00:19:21
Oh, we'll finish up that we'll figure out the finishes later on.
00:19:24
We we're still working on the floor plan.
00:19:26
But let's do demo.
00:19:27
And then we realize like, we're just falling over our feet.
00:19:30
And we just we didn't set ourselves up for success.
00:19:33
And so then we became, okay, we are not touching this thing.
00:19:37
We'll do trash out and stuff that does, you know, replace the roof or whatever.
00:19:41
But we're not touching the inside of this thing more than what we absolutely know we're going to do until like two weeks into the project.
00:19:48
So we can get floor plans.
00:19:50
We can get our finishes laid out.
00:19:51
So that way when we're sending that information to the contractors, they're actually giving us the right bids.
00:19:56
They're not changing ordering us later.
00:19:58
I mean, we ended up optimizing our business so much, save money, save time, save headache.
00:20:04
And that's why I love systems because we would have never been able to do the volume that we did and also be able to live a life travel without it.
00:20:15
Right?
00:20:15
So I love that.
00:20:17
Yeah, you don't want to the entrepreneur oftentimes goes into business and then becomes a slave to the business.
00:20:24
Like I would say, probably 90% of the time, whatever the data is for however many small businesses fail between three to five years.
00:20:33
That's the same data for people who became slave to their businesses because they they burned out.
00:20:37
They ran out of money and that's a very high number.
00:20:39
Like 90% of business, 70% of business, something crazy.
00:20:43
People fell and it's because of lack of system.
00:20:45
Now there's some other things that can go in there, but that is a huge, huge ordeal for a lot of operators.
00:20:50
So you mentioned a couple things.
00:20:52
If somebody's listening to this and like, okay, I'm new to flipping or I've done a couple flips and I want to get better.
00:20:58
Now obviously we could sit here for 10 hours and break down to having longer than that and break down everything.
00:21:05
But what are some key components that you guys looked at when it came to the acquisition side of things, the analyzation side of things and then the management side?
00:21:14
Yeah, absolutely.
00:21:17
I would say the first thing that comes to mind is actually talking with someone the other day about this.
00:21:22
They ask me, you know, what has been your biggest life lesson in real estate and life.
00:21:29
And I said the way in which you think we'll have such bigger impact on whatever happens.
00:21:36
And so as a team, we really started to do a lot of self-development.
00:21:41
We started reading a lot of books about, you know, like extreme ownership and how to win friends, influence people on one part, right, deal.
00:21:50
And a bunch of books like that and we started going to masterminds when we started, you know, to really work on ourselves because in order for your business to grow and to get to the next level,
00:22:00
you also need to to grow and get to the next level.
00:22:03
Real estate is so tied to your personal life.
00:22:05
If you're not doing well mentally, physically in your relationships and feel like real estate is going to struggle, you're not going to show up in a good shape.
00:22:17
And so that was one of the things that we focused on the most.
00:22:20
The biggest thing was taking accountability for everyone on the team, both decentralizing the command by able to lead ourselves, right, take accountability of ourselves.
00:22:31
And that helped with our systems.
00:22:33
That helped everyone growing together and just becoming a powerhouse on our acquisitions or operations.
00:22:41
And our, I guess, leadership, what you want to say.
00:22:46
So that I would also say, yeah, take the time to work on your business, never stop learning.
00:22:52
You know, even though I've done the business that I have, I still feel like I'm learning all the time and surround yourself with more ambitious people, people that are where you want to be.
00:23:04
But don't forget that you have to also take the steps to get where you are today to there.
00:23:10
I see a lot of times in this business that people, you know, it's good to like act in a mindset of like where you want to be, but you also can't be like, okay, I've done this.
00:23:20
Well, I want to be, you know, act like I own a million undermanagement.
00:23:23
And I'm not going to, I'm the leader and I'm the vision.
00:23:26
I'm not going to do anyone.
00:23:27
You have to do the stepping stones to get up there.
00:23:31
Or else, it's something's going to crumble.
00:23:32
Something's going to break, right?
00:23:33
You have to grow organically.
00:23:34
So I don't know.
00:23:37
What else am I missing?
00:23:39
I just, I feel like it starts like within, is how you really grow, you know, take like gut checking yourself, checking yourself, checking your ego and going all right, you know,
00:23:49
especially when you're riding the wave, like say things are going great in your business, you're riding, you're like, I don't have time for that.
00:23:53
I don't have time for that.
00:23:54
Like, I'm too good for that.
00:23:56
That's not worth my time.
00:23:57
Whatever, like that stuff will end up making it where your ship starts going down, right?
00:24:02
Like fix the patch, the holes in your hole, right?
00:24:05
That are happening because it will catch up with you.
00:24:08
The water will fill up in your ship and you will start having a lot of problems and then you won't be able to seize on the opportunities that then come in front of you.
00:24:15
So, you know, don't get too high for your bridges and take care of business the right wave.
00:24:21
I love that.
00:24:22
Yeah, I think it's, you hit the nail in the head with, don't act like you're bigger than you are.
00:24:28
So many people do that and you're going to get found out.
00:24:31
And so, I've always lived by just tell the truth, be brutally honest.
00:24:35
If you don't know something, you don't know something, ask and then guess what?
00:24:39
You're going to know something and you're going to learn a lot along the way.
00:24:42
I mean, even you being around Tarol and you know, I had my mentors, it's like, you hope that they're going to be able to give you everything they need and you're never going to have to learn anything through,
00:24:53
through real life.
00:24:54
It just doesn't work like that.
00:24:55
I mean, I don't know the human brain can't figure everything out through education, can't figure everything out 100% by watching, but we can get pretty darn close and we can stop a lot of the pitfalls,
00:25:08
we can accelerate.
00:25:09
I mean, how long would have taken you to get to where you are in real estate if you wouldn't have had Tarol?
00:25:14
If you wouldn't have been able to, not to say that he did all for you, but just putting yourself in that environment, you were, I would guess able to accelerate your journey to getting to where you wanted to be financially and that is absolutely huge and then making yourself valuable along the way.
00:25:30
You for, you said, hey, I'm coming to work for you, made yourself valuable, created the system, plugged the holes, made the business better and then you guys worked as a team to say,
00:25:41
okay, how can we, how can we operate even more efficiently?
00:25:45
And that's the only way you can do things like you guys did where you're taking down 1000 plus deals.
00:25:51
It's absolutely insane.
00:25:53
How did the limitless conference come about?
00:25:56
How did you guys find your way into that?
00:25:57
Well, again, just started stepping stones.
00:26:00
I mean, so we back in Seattle during that time, this was about, I think, 2017.
00:26:07
Yeah, 2017.
00:26:09
And they, there were a couple bad figures coming into the game in our real estate community in Seattle and combined with not a really good meetup.
00:26:21
So Tarl decided that, okay, none of the meanups I want to go to, I don't want to go to the rear, I don't want to go to the thing like I want to, then I'm going to create the space myself.
00:26:33
And so he decided to throw a meetup, actually 100 people showed up and they loved it and we're going to be like no selling from the stage.
00:26:40
We're just going to bring in real investors from the community and we're going to teach because I told him I said, if I'm someone who sits in the audience and if I'm not getting like nitty gritty takeaways,
00:26:52
like how to details, then I just get so frustrated and I leave like I don't want the hot air, I don't want the whatever like I want you to really show me what and so going to some of the meetups were so frustrating because they're just like,
00:27:04
oh, here's like a little bit now by my course, right?
00:27:07
And so that ended up growing up to like 200 people a month and he goes, well, we don't have a conference in the Northwest and we need it.
00:27:14
So we're going to create it.
00:27:15
So we created an expo.
00:27:17
And then after a few years, we decided to rebrand it with Ken McLeroy as limitless financial freedom expo and then expand it to investing in general and entrepreneurship and the achieving financial freedom that road to success and not just real estate.
00:27:33
And so that's how that came about.
00:27:35
That's amazing.
00:27:36
All because you guys started flipping houses had experience that you could then teach others.
00:27:42
And then look what you're doing today.
00:27:43
I mean, you guys are impacting thousands of lives and it is really cool.
00:27:49
We had a need.
00:27:50
We didn't see it there.
00:27:51
And if you need say like people listening, if there is a need in your community and and if that you need, there's other investors that probably need the same thing.
00:28:01
That's an opportunity.
00:28:02
If you if you want to start something yourself, go out, fill that need for yourself.
00:28:08
People will follow.
00:28:09
I love it.
00:28:11
So you help people who invest in real estate, people who flip, build out systems and optimize what they do.
00:28:18
Where can folks get a hold of you if they want to work with you?
00:28:20
And I'll just here's a quick plug.
00:28:22
I wouldn't even didn't even plan this, but our team personally worked with Serena actually not even on the flipping side.
00:28:29
A different part of my business.
00:28:31
And it was fantastic.
00:28:32
So I wouldn't have had her on the show today if she sucked.
00:28:35
So with her not sucking, she's I'm joking, but she's absolutely fantastic at what she does.
00:28:41
And so I just want to get people the opportunity to be able to holler at you.
00:28:45
Should they want help, you know, building out a flipping business?
00:28:47
Yeah, absolutely.
00:28:49
Best place to find me is definitely on my Instagram and go ahead and send me a DM.
00:28:54
It's at serena.clair.
00:28:56
And I'm sure the link will be in the show notes hopefully.
00:29:00
And then from there, you know, link you can schedule a call.
00:29:03
And I just love helping, helping people at any sort of point in their business with flipping.
00:29:10
Just don't make the same mistakes we did, right?
00:29:14
You can see it.
00:29:15
It's got to be, it's like riding a bike.
00:29:18
It's like you figured it out.
00:29:19
You know how to put the puzzle goes together.
00:29:21
And so you're you're able to help so many people.
00:29:23
Serena, thanks for being on the show today.
00:29:25
I really appreciate it.
00:29:25
I always love hanging out with you and keep crushing it.
00:29:29
Thanks, Sharon.
00:29:31
Thank you for tuning into this week's episode of The Rich Dad Real Estate Show.
00:29:33
We're talking about the good news and bad news real estate with Serena Norris.
00:29:37
Again, if you have not grabbed my free ebook on how to buy your first investment properties down the show notes, go click the link absolutely free.
00:29:43
It's going to help you get started in 2025, which is a pivotal year for buying investment real estate.
00:29:48
Thanks for tuning in.
00:29:49
I'll see you guys next week.
00:29:51
This podcast is the presentation of Rich Dad Media Network.
00:29:56
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