How to Build a Brand When the Rules Keep Changing
Description
It's hard to build a brand when the rules keep changing, and few categories test founders like the emerging cannabis beverage space. Hear how Anna Baskin, co-founder of hightail., a newly launched low-dose beverage designed for women, and Angus Rittenburg, co-founder and CEO of Wynk, an established brand known for its consistent quality and innovative mobile production model, are tackling that challenge.
They share how they're building trust in a category still defining itself, navigating complex regulations and limited ad options, educating consumers who are new and cautious, and using storytelling, sampling, and community events to drive awareness - demonstrating how you can grow a brand even when the playbook doesn't yet exist.
United States
