How to Build a Marketing Strategy During a Global Lockdown and Pandemic
Description
On this week’s episode of the podcast, Beezer’s Marketing Manager, Anna Tripodi, talks about how to shape a marketing strategy during a crisis and how Beezer is enabling more businesses to innovate in a social distancing environment.
We dive into how brands can handle marketing through (and coming out of) a crisis - juggling empathy and the need to keep generating revenue. Anna also talks about how Beezer, which has created a web app, helps more businesses get online by removing the need to have a custom built app - instead replacing it with a browser based alternative.
Before joining Beezer Anna was a mobile product manager (primarily in apps) and international brand manager - managing brands sold across the world with more than a $50 million in revenue.
United States
