How to Build a Strong Brand + Getting Your Messy Financial Data Under Control
Update: 2022-11-13
Description
First, we hear from Scott Bair (Partner at Lunour), who talks about how to build a strong brand as a startup. After that, we’ve got a great talk from Netsuite on how to get your financial data under control.
How to Build a Strong Brand - Scott Bair
(1:43 ) Branding Experiment - which brand would you buy?
(3:10 ) What is branding? (5:35 ) Brand Strategy Pyramid
(9:13 ) Creating a logo (10:30 ) Good logos vs bad logos
(12:01 ) Designing a landing page
(13:45 ) Books & resources on Desing
Getting Your Messy Financial Data Under Control - Rebeca Bichachi
(17:19 ) - The benefits of a clean P&L
(19:00 ) - How to get your financials organized
(22:58 ) - Key takeaways
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