Welcome to the Creative Genius Podcast, Shawn. I just wanted to thank you again. came and spent a really wonderful session with our boardroom clients in September, and it was phenomenal. We really loved it. Everybody loved your session and walked away with lots of ah-hahs. So thank you for being here and being a part of it.

am absolutely thrilled to be back and to share with your audience and listeners. And hopefully I do make this a valuable experience for those who are joining us, whether it’s watching or listening.

Well, I have no doubt about that. So let’s just dive right in. And I want to talk about culture because this is a topic that I have lots of conversations with my clients about all the time. How important is that today to all businesses?

You know, and, as you know, and the people that were there at the amazing boardroom retreat that you guys put together, my background is as a basketball coach. so a lot of what I do now in working with organizations, whether it’s in, the industry where it’s, you know, kind of you design or whether it’s with medical or whether it’s with finance, ultimately teams or teams and people or people in the same issues we had in our locker room, people having with their teams.

And whether that’s hybrid, remote leadership and teams are still kind of based upon the same principles. And so culture is, what I completely neglected the first year that I had the opportunity to really be a leader. And I’d focused so much Gale on strategy. And obviously you need good people. You need to have talent. Talent’s essential, but it’s never sufficient. You got to have a good scheme. You got to have strategy. That’s what your people want to do. And what I learned that first year was that, you know, without culture,

to support your talent and your scheme. Ultimately, that talent and scheme gets sabotaged when you’re neglecting things that would have actually helped to support them. so culture, I’ll share, and obviously you’ve heard this once or twice before, culture is nothing more than the behaviors that are allowed and repeated in your organization, on your team. And it’s your job as a leader to realize there’s really five major areas of culture that you need to give attention to.

in order to make sure that you create an environment where those people and that strategy can really thrive and give yourself an opportunity to not just have success, but hopefully sustain success and the ability to scale as well.

Mm hmm. So the the five areas of culture, do you want to dive into that a little bit?

Yeah, I’ll go ahead and share that and that’ll maybe be the foundation of some of the rest of our conversation. I use the unbelievably simple and silly and cheesy acronym of great. If you want a great team, you need to focus upon the five vital areas of culture. The first is goals. You need to make sure that people understand why they’re there. You need to have that mission statement very, very clear of what it is you’re seeking to accomplish each day and where you’re going and who you’re serving.

The next is, you build relationships within your organization on your team? So you appreciate not just the people and the backgrounds and the personalities and the challenges and the desires of the people you’re working with, but do they feel that you actually have their best interest in mind that again, you’re always going to as a leader, you’re going to work harder than anybody else in your organization, but do they feel that you care about them and their path as well? so building relationships, what do you need to know about your people to get the best out of?

because not everybody’s gonna be the same, you’re not gonna treat everybody the same. The next is expectations. And I think that’s where, for the leaders that almost always do a pretty good job of identifying goals, and this is why we’re here, these are our metrics, this is what success is gonna look like. And then they will oftentimes, you know, at least give some attention or intentional time and resources to try and to build some connection and do some team building of some kind.

But oftentimes I see where a lot of leaders sometimes drop the ball is in that area of expectations. And do you really take time to clarify your values and the standards and the commitments that your team is going to operate under? And then after you establish those expectations, the A portion of that kind of great acronym is accountability, because it’s not a question of if, but when something happens that you need to address. And how do you do that effectively so that it’s not the defensiveness

or the kind of reactionary revolt that you don’t want that conversation to have when you are hopefully helping somebody to stay coachable. And then finally, do you take the time to really be intentional about thanking your people and making sure that they feel recognized for the effort that they’ve given. So those are kind of the five areas. And many leaders do a really good job with at least one or two or three.

But I found in the coaching conversations I’ve had and working even in conference settings that people come up, hey, I’m really good at X, Y, and Z, but I really needed to be reminded of blank because that’s an area that I’ve neglected. And I think that that sometimes is a key catalyst to seeing your team improve is realizing which of thos