How to Build a World-Class New User Onboarding Experience with Ramli John (Appcues)
Description
Steve Klein from LaunchNotes talks with Ramli John about his EUREKA framework that companies like Appcues use to build world-class new user onboarding experiences. Ramli and Steve also talk about how to keep users motivated and engaged throughout the onboarding process.
🔗 Links
Onboarding Iceberg: https://www.appcues.com/blog/the-onboarding-iceberg
Bj Fogg behavior change model: https://behaviormodel.org/
The EUREKA framework: https://productled.com/blog/the-eureka-framework-to-improve-user-onboarding/
Ramli’s book: https://www.amazon.com/Product-Led-Onboarding-Users-Lifelong-Customers/dp/1777717701
🚀Check out LaunchNotes: https://launchnotes.com
🙏Join Launch Awesome: https://www.launchnotes.com/launch-awesome
📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg
Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/
📝 Show notes
(00:00 ) - Introductions
(03:42 ) - The challenges with onboarding
(06:55 ) - Introducing the EUREKA framework
(09:02 ) - Creating an onboarding team
(15:18 ) - Understanding the user's definition of success
(24:40 ) - When your product solves multiple problems
(34:29 ) - Helping new users succeed with day-one action items
(41:14 ) - Keeping users engaged and motivated
(49:48 ) - Multi-level onboarding
(51:55 ) - What is the right amount of onboarding?
(54:47 ) - When to focus on self-serve onboarding at an early-stage startup
(56:26 ) - Identifying PQLs
United States
