In this episode, I sit down with Caleb Ralston, the brand strategist behind the explosive growth of Gary Vee’s and Alex Hormozi’s brands. Caleb shares his journey from scaling other people’s brands to launching his own consulting firm, Ralston, and the lessons learned along the way. We discuss the challenges of building a personal brand, the importance of learning from failure, and how to balance content creation with running a business. Caleb also reveals his philosophy of giving massive value for free, building trust with your audience, and why authenticity and empathy are essential for success. Whether you’re an entrepreneur, content creator, or just starting your brand journey, this episode is packed with actionable insights and inspiration.Connect with Caleb on LinkedIn: https://www.linkedin.com/in/calebralston/or watch his free 6-hour YouTube course: https://www.youtube.com/watch?v=Ch4Sl0POBhUBecoming BOLD is a podcast where we have honest conversations with entrepreneurs and change-makers about their journeys to embracing the BOLDest version of themselves.This is the podcast my younger self desperately needed. As an undiagnosed ADHDer, I fell through the cracks of the system. This is why I feel strongly about the need for more representation in entrepreneurship and more stories from the unconventional.Get ready for some BOLD conversations, and prepare to be entertained and inspired. Hosted by LinkedIn Top Voice Amy Weidner as part of The BOLD Agency. You can connect with Amy on LinkedIn here: https://www.linkedin.com/in/amweidner/