Stop guessing if that expensive flight and hotel stay actually paid off for your business. Most companies go to conferences, have a few good chats, and come home with nothing but a fat expense report. This episode shows you exactly how to prove your worth to leadership by calculating conference ROI with cold, hard data. We've brought together three industry veterans to share their simple frameworks for tracking reach, relationships, and revenue.

You'll learn how to move past vanity metrics and start connecting every handshake to measurable pipeline. Our experts break down their personal systems for managing packed schedules and turning awkward lobby run-ins into six-figure deals. Stop tossing your badges in the trash without a plan. Watch now to learn how to justify your 2026 conference calendar and make every event a win for your brand.

What's your go-to move for following up after a busy event? Let us know in the comments.

Inside this deep dive:

• The three R framework: Reach, Relationships, and Revenue.
• How to rank meetings so you don't ghost your best leads.
• Why your after-hours networking might be more valuable than the sessions.
• Tips for using show apps and CRMs without looking like a robot.
• Strategies for choosing which events to skip next year.

Check out the free conference ROI tracker and guide mentioned in the video:
https://www.dustin.nl/conference

https://www.dustin.nl/conference1

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