How to Create Copy That Converts with Will Green, Copy Road
Update: 2025-05-07
Description
What if everything you know about “value-driven copy” is wrong?
In this episode, I talk to Will Green, Founder of Copy Road, about what actually makes copy convert. We dive into the difference between trust and tricks, and why the best copy doesn’t need a sales funnel—it needs a promise, proof, and process.
🔥 What you’ll learn:
- Why most copywriting fails (and what to do instead)
- The dead-simple rule that drives Will’s 7-figure campaigns
- How his offshore team is helping founders scale video at 80% less cost
- Why he thinks “free value” is overrated—and what to do instead
- What founders get wrong when hiring copywriters
Want to grow with less noise and more clarity? 👉 Work with A.J.
🔗 Resources + Guest Links:
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