DiscoverBeyond 8 FiguresHow to Create Copy That Converts with Will Green, Copy Road
How to Create Copy That Converts with Will Green, Copy Road

How to Create Copy That Converts with Will Green, Copy Road

Update: 2025-05-07
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What if everything you know about “value-driven copy” is wrong?

In this episode, I talk to Will Green, Founder of Copy Road, about what actually makes copy convert. We dive into the difference between trust and tricks, and why the best copy doesn’t need a sales funnel—it needs a promise, proof, and process.

🔥 What you’ll learn:

  • Why most copywriting fails (and what to do instead)
  • The dead-simple rule that drives Will’s 7-figure campaigns
  • How his offshore team is helping founders scale video at 80% less cost
  • Why he thinks “free value” is overrated—and what to do instead
  • What founders get wrong when hiring copywriters

Want to grow with less noise and more clarity? 👉 Work with A.J.

🔗 Resources + Guest Links:

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How to Create Copy That Converts with Will Green, Copy Road

How to Create Copy That Converts with Will Green, Copy Road

A.J. Lawrence, Will Green