If you're growing a business, one of the most critical aspects to focus on is scalability, but not just scalability, predictable scalability. One of the best ways to make your business predictably scalable is through leveraging paid advertising.

Ashton Shanks is a good friend of mine and the owner of Hemon Media Group. Hemon Media is a conglomerate with an agency and a variety of coaching programs focused on helping media buyers scale clients online.

So if you're just now starting into digital advertising, I want you to listen to this entire episode because we dive deep into the psychology of leadership of even being a good husband and father, and how that relates to leading a team that can truly win.

Ashton also reveals in this episode, the exact funnel format that he uses in his own marketing and uses for clients.  He also shares the very best way for people to get started in digital advertising and the exact targeting and retargeting strategies that he uses for all of his clients to help them predictably scale. This is one of my absolute favorite episodes of all time.

So I would highly recommend taking notes and listening to the full episode.   I promise you're going to walk away with some incredible gold in terms of how to grow your business using paid traffic.

Let's dive right in!

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