DiscoverQuick Business Tips - Business Growth for the Human Behind the BrandHow to Create an Authentic Holiday Marketing Strategy
How to Create an Authentic Holiday Marketing Strategy

How to Create an Authentic Holiday Marketing Strategy

Update: 2025-11-05
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Are you already dreading the high-pressure, inauthentic holiday marketing push?


If the thought of running another Black Friday sale feels completely disconnected from the values-driven brand you've built all year, this episode is your guide to create something better.


In this special holiday-themed episode, Jennifer Swineford introduces "A Business Leader's Christmas Carol," laying out a framework to end your year with connection, not just a sale.


Learn how to transform your holiday marketing from a transactional sprint into a relational victory by visiting the "ghosts" of your business's past, present, and future.


This is your playbook for building customer loyalty and setting the stage for a profitable new year.


In this episode, you will learn:

✅ How to avoid becoming a "Marketing Scrooge" who alienates their community during the holidays.

✅ The "Ghost of Christmas Past" Strategy: Simple ways to celebrate your existing clients and make them feel seen.

✅ The "Ghost of Christmas Present" Strategy: How to offer genuine value and give a gift before you ask for a sale.

✅ The "Ghost of Christmas Future" Strategy: How to cast a vision for what's next and create an irresistible "anti-sale" offer.

✅ How to navigate the entire holiday season in a way that is generous, authentic, and strategically smart.



✨ Want to map out your own "relational victory" for the holidays?

➡️ Book a FREE strategy session with me to outline your plan in under an hour.


🔔 Subscribe for more Quick Business Tips - Simple Business Growth for the Human Behind the Brand!

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How to Create an Authentic Holiday Marketing Strategy

How to Create an Authentic Holiday Marketing Strategy

Jennifer Swineford with Limitless Impact Agency