Even though the podcasting landscape is getting increasingly more crowded, the amount of people listening continues to grow too, which means that podcasts are still one of the most effective ways to get your message out there. 

If you’re looking to create and launch an independent podcast of your own, or even if you’re just an animal lover, today’s episode is a must-listen! Tuning in, you’ll hear from the creator and host of The Animal Guide for Curious Humans Podcast, Maureen Armstrong, as she shares invaluable insights into what it’s like to plan, create, and launch an independent podcast show. 

Maureen is very  busy, but she still managed to fit in creation of a podcast show. A lawyer, Maureen is also York University Ombudsperson, Toronto, and Chair of the Board of Directors of world Animal Protection Canada. 

We discuss what motivated her to begin podcasting, how she approaches episode planning, and her passion for connecting with guests, as well as the value of finding technical support, tips for growing an audience, and so much more! We hope you’ll join us for this fascinating conversation with animal advocate and podcast host, Maureen Armstrong.

Key Points From This Episode:

• Insight into her inherent passion for animals and her decision to become a lawyer.


• Learn more about World Animal Protection Canada and Maureen’s role there.


• Maureen comments on animal welfare during the crisis in Ukraine.


• Why she chose podcasting as a platform to share practical information about animal welfare.


• Finding your niche; the value of researching other podcasts in the space you’re interested in.


• What you can expect from The Animal Guide for Curious Humans Podcast.


• The story behind the name of Maureen’s podcast and tips for deciding on a unique name.


• Maureen’s advice for artwork selection and deciding on the look and feel of your brand.


• More on the goals and objectives of her podcast and her vision for the future.


• The importance of viewing audience feedback as a learning experience.


• Insight into episode planning, which Maureen believes is the most difficult part of podcasting.


• Why she says that connecting with guests is the most rewarding part of podcasting.


• Advice for budding independent podcasters: find technical support and pivot as necessary.


• Some of the podcasts that Maureen loves to listen to herself.

Links Mentioned in Today’s Episode:

Maureen Armstrong on LinkedIn

Maureen Armstrong on Twitter

Maureen Armstrong on Instagram

The Animal Guide for Curious Humans Podcast

World Animal Protection Canada

‘Animal welfare during the Ukraine crisis’

Freakonomics Podcasts

Animal Law Podcast

Ten Percent Happier Podcast

Communicate Influence