How to DIY PR for your brand with Alicia of Harper Collective
Description
Public relations - What is it and how can you use similar strategies to grow your business no matter who your audience is.
Public relations isn’t just media, it’s the sum of the public opinion about you and your brand. It’s what people are saying about you when you’re not in the room and understanding how to use PR to your advantage to promote your creative business. I interview Alicia Penhorwood of Harper Collective to share her tips and advice around how to create great PR for your brand.
Alicia shares her expertise on how to pitch your business to media, my personal experience with PR marketing in my business and how i used it to attract the attention of my own target audience when i first started out.
How to create media relationships, how to position your brand as a leader in your industry and the power of creating a great media pitch and how to get featured in publications is valuable for all businesses to start getting large media coverage with no budget.
You can also list to Alicia’s podcast “The honestly imperfect podcast” https://www.instagram.com/honestlyimperfectpodcast/?hl=en
What to be the stand out, booked out, go-to creative in your space? Creating a perfect niche and irresistible offer is key to getting your dream clients through your door. Use my free niche/offer calculator to find your perfect niche HERE
United States
