You're absolutely right that LinkedIn’s algorithm can limit reach if you drop external links inside your article. Instead of making a hard sell, your article ending should naturally guide readers toward the next step, whether that’s joining your email list, following you, or checking out your offer.

Here’s a better way to structure your newsletter ending so that it feels organic and still moves people closer to buying.

How a New Consultant Can End LinkedIn Articles to Get Clients 

So you’ve just written your first or second LinkedIn newsletter as a consultant.

You shared some useful ideas, offered your perspective, maybe even a tip or two...

And now you’re at the end thinking: “How do I end this in a way that helps people and brings in clients... without sounding like I’m selling something?”

Here’s how:

1. Use a Soft Call to Action

Instead of ending your article with something like “Book a call” or “Hire me,” try using a call to action that feels like an invitation — not a pitch.

Try this:

If you’re trying to build relationships or grow your audience:

Want more tips like this? I share a few extra ideas each week. Just hit “connect” and I’ll add you to my list.

If you’re offering consulting services:

Curious what this could look like in your business? I’m happy to walk you through it. Just reply “curious” in the comments and I’ll reach out.

Why this works:

• You don’t need a sales link


• You encourage conversation


• People are more likely to respond when there’s no pressure

2. Ask a Thought-Provoking Question at the End

Want more people to comment on your article? Ask them something that invites reflection or personal experience.

Try this:

What’s the biggest challenge you’re facing with [your topic] right now? Have you tried something like this before? How did it go? What’s one thing you’d add to this? I’d love to hear your take.

Then say:

Drop your thoughts in the comments. I reply to everyone.

Why this works:

• Comments = more reach


• Conversations = more trust


• Trust = future clients

3. Create a Curiosity Loop

Instead of putting all your best stuff in the article, hint at something more valuable they can get, if they reach out.

Try this:

I actually have a breakdown of how I’ve used this exact framework with past clients. If you’d like a copy, just comment “send it” and I’ll DM you.

Why this works:

• Creates curiosity


• Keeps people engaged after they read


• Opens the door to private conversations, where real consulting happens

4. Use a Story-Based Outro

When you’re new, stories go a long way. They show that you’re real, you’ve helped people, and that your offer comes from experience.

Try this:

A few weeks ago, I walked someone through this exact process with a client. They messaged me a week later saying, “I finally feel like I know where I’m headed.” That’s why I do this work. If you’re stuck and want to talk through your next step, reply “next step” and I’ll reach out.

Why this works:

• Stories feel natural, not salesy


• They show results, not just features


• They give someone a reason to connect

Consultant-Friendly Formula to End Your LinkedIn Newsletter

Try this 3-part format next time you write:

1️⃣ One-sentence summary of your takeaway

“Most new consultants overthink their offer. It’s really about solving one clear problem.”

2️⃣ Open-ended question to spark comments

“What’s one thing you’d change in your own offer based on this?”

3️⃣ Soft CTA

“If you want a copy of the worksheet I use for this, comment ‘worksheet’ and I’ll send it over.”

RECAP

How to End Your LinkedIn Article Without Sounding Like a Salesperson

• Use a soft CTA (invite, don’t push)


• Ask a thoughtful question (get engagement)


• Create curiosity (so they DM you) 


• Tell a short story (build connection)

The more human your article feels, the more likely someone is to raise their hand and say, “Can we talk?”

You don’t need a big audience. You just need a good ending.

Go try this in your next article, and see what unfolds.

Free Resource: Idea to Offer Formula