How to Engineer and Market Your Menu For Profitability with Josh Kopel
Update: 2025-08-25
Description
In this conversation, Shane Murphy interviews Josh Kopel, a Michelin-awarded restaurateur and restaurant consultant. They discuss the importance of marketing in the restaurant industry, the journey of a restaurateur, and the significance of menu engineering for profitability. Josh emphasizes that sales should be viewed as a service, enhancing the customer experience while also driving revenue. He shares strategies for increasing customer frequency and diversifying revenue streams, ultimately providing actionable insights for restaurant owners looking to improve their operations and profitability.
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