Mike Follett is the CEO of Lumens Research. They create eye-tracking software to understand human behaviour and intentions.

He has a wealth of experience from a background in Marketing and advertising before he started his own marketing business to really provide scientific solutions. They have some fantastic research into the behaviour of humans. Both understanding the users and the marketers to get them to communicate in a better way.

Why listen?

This episode is a fantastic educational piece for anyone struggling to create content that connects with people and gets attention and is the sort of thing I wish I'd known years ago. Thanks Mike for his insights!

Lumens Research

www.lumen-research.com

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How to Change the World: The History of Innovation

A new podcast by Sam Webster Harris.

Chronologically studying every world-changing event in order and how they build upon themselves up to today.

For lovers of history, science take a fun journey through the economics, politics, egos, evolutions and inventions that made society.

Advancing on the work of authors such as Yuval Noah Harari, Tim Urban, Jared Diamond, Bill Bryson and Will Durant. How to Change the World is a philosophical paradise for future thinkers.

Available on all podcast players:

• SPOTIFY - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/show/1Fj3eFjEoAEKF5lWQxPJyT⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• APPLE - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcasts.apple.com/us/podcast/how-to-change-the-world-the-history-of-innovation/id1815282649⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• YOUTUBE - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@HowToChangeTheWorldPodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Can't find it on your player?

RSS feed - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://feeds.acast.com/public/shows/682b3b86696b5d1232d698a8⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Find out more - www.changetheworldpod.com

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