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01:25
Is it true that there are really no people in your area that can afford your full fee private pay rate? Even if you've done the work to look up the highest and lowest SES socioeconomic status in your area, or even in your whole state and it tends towards low, that does not mean that there aren't pockets where there are higher tax brackets. It's far easier to market to a particular zip code or city within your state than it is to market to your entire state. 

03:48
"Oh, I don't know how to market." So when you think about concierge doctors, for example, if we Google concierge doctors in your state, those are people that I would spend time and energy to network with. So the people who are willing to pay for a concierge doctor are willing to pay for a medical spa, are willing to pay for private pay therapy, are willing to pay for high end physical therapy. 

05:26
As an online therapist, you are not limited to your city or your county. Google highest socioeconomic status in your state, you will get zip codes that pop up, we're going to market to those zip codes. And you might be saying, well, "how do I market to those?" Remember that in Psychology Today, you can list multiple zip codes, four total zip codes. 

07:13
Let's market outside your state. There's one state at the time of this recording, Florida, that you do not have to be licensed in to practice here. You can just Google “telehealth out of state provider certificate.” Number two, know that there are things called compacts that are being worked on right now so that if you are licensed in one state, you can practice in many states that have agreed to this compact. So psychologists have the PsychPact, there are pacts compacts for most of our mental health professions right now, or at least the profession is moving towards having that. Last thing here is getting true licensure in a sister state. In Florida, many people vacation here, and they vacation for like six months out of the year. And the places they come from tend to be in New Jersey and New York, if you're on the East Coast, and Ohio if you're on the west coast.