#93 - In this podcast episode I chat with Matt Giovanisci of Swim University & Money Lab about how to get more traffic to a website from Google. He shares what he’s learned from 10+ years of experience optimizing his websites for search engines, doing content audits, and creating epic content.

We dive into what he does on his websites to drive more email sign-ups, affiliate income, and digital product sales.

If you're like me and you have years worth of old content on a website and a lot of what you’ve made is not being found by anyone anymore (or it is completely out of date or irrelevant) this podcast episode will help give you direction on what to do with all of it so your website starts to rank for what search terms you’re targeting.

Chapters / Timestamps

• 3:07 - Matt's Businesses
• 16:16 - Deleting Posts for More Traffic
• 31:26 - Getting a Post to Rank
• 40:29 - Tools for Website Rank and Speed
• 47:13 - Matt's Beef with Squarespace
• 54:03 - Affiliate Marketing
• 58:55 - Books/Courses Surpassing Affiliate Income
• 1:12:42 - Keep it Simple
• 1:22:21 - Matt's Recommended Products

Items Mentioned

• Swim University
• Money Lab
• Brew Cabin
• Traction
• Ahrefs
• WP Engine
• Cloudflare
• Imagify
• Tiny jpg
• Convertkit
• Wordpress
• Genius Link
• Lasso
• BuyCarbonate
• Matt's Course on Asana

To learn more about me and what I offer, go to CalebWojcik.com. Cheers.