Join us in our first podcast interview with Emily Steele, the CEO & Co-Founder of The Hummingbirds, a SaaS startup that connects hyper-local social media enthusiasts and influencers with their favorite local brands to increase sales. Emily shares the story behind her company, which harnesses the power of word-of-mouth marketing through a network of local influencers known as "Hummingbirds." She discusses the challenges and triumphs she's encountered on her entrepreneurial journey, offering insights into the business model that positions Hummingbirds as a B2B service. Emily also highlights the importance of fostering a strong company culture, particularly in a remote-first environment, and the adjustments they've made while expanding into new cities and scaling the business.

The conversation also explores the supportive nature of Iowa's startup ecosystem, with Emily emphasizing the value of community and mentorship among founders. She underscores how experienced entrepreneurs play a crucial role in guiding and uplifting new founders. The episode concludes with Emily's reflections on the future of Hummingbirds, where she encourages listeners to trust their instincts and stay true to their vision, while continuing to build a unique and vibrant company culture.

Hear the full show: https://iowapodcast.com/emily-steele-hummingbirds-2