How can you attract the right customers without feeling like you’re succumbing to the “content machine?” How can you market your business in a way that’s aligned with your values, works for your location-independent lifestyle, and is enjoyable?

Jeremy Enns is a nomadic entrepreneur and founder of Counterweight Creative and Podcast Marketing Academy. With a high-level view of what is working in content marketing, he discusses the evolving trends in organic marketing and content creation and how solopreneurs can leverage their unique strengths and values to build sustainable, location-independent businesses. 

This episode is packed with realistic, actionable advice you can start implementing right away. Jeremy talks about the difference between content creators and business owners who create content and why choosing your camp is crucial. You’ll learn about the smartest ways to create content for your business in 2025 and mindset shifts that will completely change how you approach content creation.

Beyond business, Jeremy talks about his journey as a nomadic entrepreneur, the lessons he learned from eight years on the road, and how embracing slow travel helped him build a sustainable, fulfilling lifestyle. 

PLUS, you’ll hear part two of our road trip planning series! Listen in for my top three outstanding overland trips and get a simple exercise to start brainstorming your trip in the coming year.

What piece of advice are you going to implement first? I'd love to hear what you took away from this episode, and I hope you’ll share by sending me an audio message.

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Tune In To Learn:

• Content creation versus content marketing and the vastly different strategies for each 


• What to do when you’re not excited about content creation or apprehensive about jumping on the content bandwagon 


• Why you need more than a niche to attract the right audience to your content (no matter the medium)


• Practical tips for building an audience through authenticity and finding your unique voice


• Why identifying your limitations can be a superpower


• Jeremy’s trick for finding creative inspiration


• Insights on newsletters and email marketing in 2025


• The most underrated approach to content creation that will lessen the pressure of creating


• How to develop your point of view within your industry


• The future of course creation and consulting with the rise of AI


• Jeremy’s take on slow travel, how he chooses where to spend quality time, and why he’s settling down in Spain


• And so much more

Resources:

• Join Zero To Travel Premium Passport


• Sign up for our FREE newsletter


• Learn more about Podcast Marketing Academy
  


• Check out Counterweight Creative
  


• Visit Jeremyenns.com
  


• Subscribe on YouTube
  


• Location Indie


• Podnews

Want More?

• 7 Pro Tips For Finding A Perfect Work/Life/Travel Balance w/ Kelly Claus & Jeremy Enns


• Top 11 Digital Nomad and Remote Work Visas for Relocating (2025 Edition) + Where to Consider Relocating (And Why) with Tim Marting from Citizen Remote


• 7 Mistakes to Avoid When Moving Abroad (Or Traveling Long-Term) with Chrishan Wright

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