How to Hook People Into Watching Your Videos: Marketing Masterclass with Kim
Description
Award-winning marketer and media expert Kim Ritberg shares how to grab attention in the first 3 seconds of your video — the part that really matters! Whether you're a business owner, coach, or content creator, this guide to hooks and headlines will transform your videos and keep your audience engaged from the start.
What you'll learn:
- What a hook is and why it's critical (00:01 )
- How to make your video irresistible in the first 3 seconds (00:57 )
- Visual and text-based hook strategies (01:28 )
- AI tools to help you write better headlines (04:27 )
- Why your hook should focus on your audience — not everyone (05:36 )
- Easy visual hooks you can use today (06:32 )
- Real-life examples using props and movement (09:03 )
Kim also shares simple, budget-friendly tips to level up your video content — no big crew needed.
Kim Rittberg was a TV news producer for a decade and trained thousands of people to be calm, cool and collected for live TV interviews. She also launched the digital video unit for Us Weekly leading to its $100 million sale, and was a video marketing executive at Netflix & PopSugar. She ditched corporate once she found herself working in the hospital delivery room. She now runs an award-winning company that helps real estate agents & business owners grow their leads, income and credibility with video and podcast.
FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here
Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert
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