Cindy Poiesz and Mickey Burnett from Evolve Brands join us on AAI today. Evolve Brands prioritizes eating nourishing food that can sustain you in between meals, or more mindful snacking. Cindy & Mickey school us on all things plant-based snacks and what the consumer REALLY wants.



Learn how Cindy got started and how she and Mickey are scaling Evolve to become a household brand. Listen in for a glimpse into startup life. Additionally, they explain how changing packaging and the form of of your product can change the demand.



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What is innovation in the snacking industry? – 00:46

Innovation is authenticity – 02:07

How Evolve Snacks got started - Cindy's story 03:46

How did Evolve Snacks grow? – 06:41

How Packaging and Form can be innovative for the snack industry – 10:02

The challenges of having a small CPG company - why it's hard being small – 14:05

Why networking is essential – 14:52

How being small allows for more agility and quick decision making– 18:10

Always listen, to consumers, customers, and retailers – 21:21