How to Launch a Beauty Product The Right Way with Cosmetic Chemist Ginger King
Description
In today's interview Brandi & Ginger discussed. What it really takes to go from idea to shelf. Ginger breaks down validation, briefs, testing, claims, packaging, timelines, and launch strategy so indie founders can compete smart.
You’ll learn:
Validate ideas with real client pain points
Write a clear formulation brief with target results and price
Match claims to testing and plan the budget
Pick packaging that protects performance
Sequence launch with a hero SKU and cash flow in mind
Quick action steps
Interview 10 clients for pain points
Draft a one page brief
Shortlist three labs or manufacturers
Choose one to two hero claims and needed tests
Start a prelaunch waitlist and teaser emails
Connect
Ginger King:IG: TheBeautySharkGinger
Brandi: businessbeautynetwork.com | hello@businessbeautynetwork.com | @businessbeautynetwork
United States
