After experiencing significant personal and professional obstacles including family challenges, team transitions, and technical setbacks, Beverley emerged with powerful insights about what's working in 2025 and what to expect for 2026. 

She breaks down a systematic approach to monetizing your fitness expertise on Instagram, emphasizing the shift from information-based offerings to transformation-based programs. 

Whether you're just starting out or scaling an existing coaching business, this episode provides actionable strategies to replace in-person clients with profitable online leverage.

Key Discussion Points

• [0:00-2:30 ] Introduction and episode overview: Understanding the current state of the fitness industry and the divide between thriving and struggling coaches
• [2:30-5:00 ] The impact of GLP-1s and AI on the fitness industry: How consumer trust has shifted and why demonstration beats information
• [5:00-12:00 ] Beverly's personal and professional breakdown in 2025: Navigating family challenges, team transitions, and the importance of mental health support
• [12:00-15:00 ] The critical lesson on reverse engineering goals: Using performance metrics and binary actions to reduce emotional decision-making
• [15:00-18:00 ] Step One—Assessing your offer stack: Moving from selling sessions to selling transformations that are irresistible and self-selling
• [18:00-22:00 ] The three-tier offer model: High-value free offers (conversation-based), accessible low-ticket offers, and premium transformation programs
• [22:00-28:00 ] Step Two—The Rapid Lean Launch: Creating 3-12 conversion concepts that become your sticky anchor message
• [28:00-35:00 ] Content strategy breakdown: Three value-forward posts and seven hand-raises designed to generate inbound conversations
• [35:00-40:00 ] Webinars and masterclasses: Why weekly training sessions create unlimited ad budgets and consistent customer acquisition
• [40:00-45:00 ] The Loom experience innovation: How to have high-converting conversations without a massive sales team or constant availability
• [45:00-50:00 ] Scaling with AI and paid ads: The importance of content consumption (6-14 hours) for building trust in your process
• [50:00-52:00 ] Final call to action: Invitation to request a customized profit plan and free workshop

Mentioned Links

• Instagram Profile: @bsimpsonfitness
• Previous Episode: "The Truth About Instagram Growth" (referenced for detailed learnings from the 3-5 posts daily experiment)
• Free Resource: Three Post Profit Plan (generates $5-15K within three posts) - DM me @bsimpsonfitness
• Free Workshop: Live training on implementing the profit system in your business Simple Scaling: https://ptprofitformula.com/simplescaling

Resources

• Google Consumer Insights: Research showing it takes 6-14 hours of content consumption to build trust
• PT Profit Podcast Archive: Access to previous episodes and resources at https://bsimpsonfitness.com/post/The-Brutal-Truth-About-Instagram-Growth-Why-Ads-Are-Your-Secret-Weapon-And-How-to-Make-Them-Pay-for-Themselves

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